CycleØ - Biogas Content and Communications Strategy
About CycleØ
CycleØ Group is a London-based biomethane platform that’s powering the global shift to clean and scalable energy for all. Methane gas is a super-pollutant that has more than 80 times the warming power of carbon dioxide over the first 20 years after release into the atmosphere. CycleØ builds, owns, and operates plants that turn these harmful emissions into the renewable natural gas that’s helping to slow climate change today.
“Colin brought strength to the CycleØ team in his time with us, helping to create and deploy a large suite of communication assets to reach a new audience. Colin has a great knowledge and understanding of biogas and combines a clear communication style with reliable outputs.”
— Sarah Willis, Head of Marketing
Biogas content and communications strategy
Over the course of two years with CycleØ, I supported overall content strategy, developed of many different communications and content assets and managed publishing on multiple social media channels. This included supporting the development and branding of two website projects in collaboration with design teams.
Website copy and content management
Social media copywriting and management
Press release writing and distribution
Content writing and campaign management
Conference and trade show collateral
CycleØ Portfolio
Here are some samples of work from more than two years of collaboration with the CycleØ team:
This resource article generated 70+ reactions, 10 reposts and several comments on LinkedIn. It was part of a year-long campaign that grew CycleØ’s followers by more than 1,000.
I created this ghost-written article as part of a media buy campaign that included a series of articles and ads designed to support a public approval campaign for CycleØ’s €100m investment plans for 4 new innovative biomethane plants in Ireland.
When I started at CycleØ, the company was in the process of building its first website. I supported entire content and copy development process while providing input on strategy. Over the course of my two years there I continued to support the development of new pages, adjustments to existing copy and publishing of new content through the WordPress platform.
This brochure project resulted in the main piece of lead magnet content on CycleØ’s website and an informative resource to share with prospective customers.
You can view more of my work for CycleØ at www.cycle0.com!
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